301 preserves equity
A 301 (permanent) redirect passes most ranking signals from the old URL to the new one. Use it whenever a URL changes for good.
Free tool · 100% in your browser
301 Redirect Rules Generator
Paste old → new URL pairs and get ready-to-use 301 redirect rules for .htaccess (Apache) or Nginx. Preserve rankings when URLs change.
What this tool checks
Apache or Nginx
Most WordPress hosts run Apache (.htaccess) or Nginx. Pick your server and paste the rules into the right config file.
This tool sees your page from the outside
The free Aetos plugin sees inside your WordPress.
This tool checks what a bot sees from a public URL. The free Aetos edition runs a real audit from inside WordPress — across your pages and WordPress environment — so it catches signals an outside view cannot see.
Free edition, no card. Pro adds additional analysis modules, exports, and the AI fix assistant. Want us to do it for you? Talk to the team → Talk to the team
FAQ
Common questions
Why not just delete the old page? +
Deleting drops its rankings and breaks inbound links (404s). A 301 to the closest new page keeps the equity and the visitor.
Can I redirect on WordPress without editing files? +
Yes — a redirect plugin (or your SEO plugin's redirect manager) works too. These rules are for server-level setups or bulk migrations.